Advertisements for horses for sale from private sellers can be found in saddlery shops, local papers, equestrian magazines and on web sites or friends and family may know someone who is selling their horse. 

If looking through advertisements for horses for sale these should be scanned carefully, as it is often not what is said in the advertisement but what is not said to look out for and to enquire about, as the seller often will omit any bad points about a horse from an advertisement.  For example, if a horse is said to be "good to catch, with farrier and dentist, to load" then it might mean it's never been clipped or is not good to clip as it's not mentioned in the advert.  Therefore it is important to ask questions about anything that is omitted from the advert as well as asking for further details on what is stated. Check out our guide to enquiring about a horse for sale.

Visiting a number of private sellers to view potential horses can be costly and time consuming, so if there is no video of the horse with the advert is a good idea to ask the seller to provide a video of the horse before making a decision to go and view it.  Visiting several sellers in the same day, travelling from one directly onto another, can cut down on travelling expenses and and save a lot of time compared to doing individual trips to each seller on different days.

No consumer rights exist when buying a horse from a private seller so the buyer should undertake their own investigations to satisfy themselves that the horse is suitable and fit for their intended purpose and be aware of the legal aspects of buying a horse.  It is wise to ensure that a purchase contract with details of the horse as advertised and described is agreed and signed with the seller as this may be required as evidence in the event of any later claim for misrepresentation.